The real estate industry is increasingly moving toward the digital world. As of writing, the coronavirus pandemic has jolted agents into learning new digital methods, such as online home tours, closings, and title and mortgage services.
It’s fair to say that the convenience of these methods can potentially become mainstream. In a recent report by Redfin, 12% of offers that were signed last week came from customers who had only toured the home via video. Who knows? Maybe real estate transactions will completely move online in the next decade or two.
What is Virtual Staging?
A digital method that has garnered some attention is virtual home staging, which allows agents and sellers to edit and add physical elements to a virtual rendition of a home, including furniture, paint, and declutter, and more.
As with most things digital, virtual home staging has its pros and cons. Whether you’re looking to buy a home or sell a home, it’s important to understand these elements to see if virtual staging is right for you:
Pro: It’s a great adaptation for the digital marketing age.
By allowing you to spruce up your home for people to see without having to physically go to the home, virtual home staging presents itself as an amazing digital marketing tool. It optimizes how many people are seeing your home beyond simply listing it on the MLS and staking a “For Sale” sign in the front yard. Its accessibility and convenience for both sellers and buyers offer endless possibilities.
More information on the importance of marketing in real estate here.