Digital marketing is essential for real estate agents and home sellers. However, social media and quality photography aren’t enough. To really optimize your marketing efforts, you need to employ quality videography.
Many agents and home sellers do without videos and only advertise via posting photos on social media. But these agents are missing out on so much opportunity that quality listing videos can bring.
Here are a few ways in which a listing video can boost sales:
They get your house in front of more eyes.
Search engines prioritize videos in a listing search, increasing the likelihood of your home getting organic views. What’s more, have a quality of sucking you into your site/social media that photos lack, which might explain why videos get a substantial click-through-rate.
They’re more informative than pictures.
Don’t get us wrong: pictures tell a lot about a home. But video’s leg-up over still photography is pretty apparent. For one, you get a better sense of the visual-spatial elements, as if you’re walking through the home yourself. You can really see how the light through the windows hits the kitchen counters, or how the water in the pool moves delicately in the breeze. These little things can make your home look like a paradise.
Done right, they have a sophisticated feel.
Videos allow you to present your home in its best light as the star of a spectacular movie. Camera movement, lighting, editing, and more can bring out the best in your home and provide a realistic and detailed look into your home’s elegance.
They might be all you need to get a sale.
Just with advertisements and commercials, really well-made videos can get leads excited enough about the home to want to buy. Videos are digestible and visually appealing enough to be the perfect medium for swaying your audience.
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