Real estate agents have to wear a lot of hats. Not only do they need to have deep knowledge about the industry and current trends in real estate; rather, they also need working knowledge of marketing, client relations, sales, finance, management, communication, and entrepreneurship.
What does a day look like for a real estate agent? Well, it’s different for everyone. Each real estate agent has their own style. Some get their best work done in the office cold-calling and emailing leads, and some work by hosting open houses and showing appointments, and many work with a 50-50 mix of both.
No matter their method, every real estate agent’s routine involves some variant of the following:
Leads are people who the agent hopes to convert to buyers. This could be anyone they have been in contact with, from family and friends to someone they met at a restaurant to a lead that they paid an online company to give them. Because real estate is a profession in high-demand, agents often try to utilize their network to the best of their ability, whether on social media or through a team at their brokerage. You never know who is looking to buy or sell a home.
This goes hand-in-hand with generating leads because in order to get people interested in buying, you have to put the word out there. Agents often make digital and printed marketing collateral, including signs, flyers, brochures, booklets, buyer’s guides, social media posts, video streams, and much more. In order to achieve this, agents need to know how to brand themselves and communicate their skills in person and through writing and visuals. It is a big mistake not to put time and effort into this step.
So much of the real estate industry involves working with clients and experts that have interests outside of your own. It is the real estate agent’s job to explain their expertise and its importance to the problem at hand in a diplomatic but convincing way. This involves some persuasive and public speaking skills, as well as listening and client relations.
A successful real estate agent must keep up with their correspondences, whether their current client, past client, or prospective client. Not only does it show their ambitiousness. It communicates that the agent still cares about helping out. This might come in the form of an email, phone call, or postcard.
Working on MLS Listings.
All real estate agents are well aware of the MLS. When someone wants to sell their home, they are likely going to work with a real estate agent to get their house posted on the MLS. These agents must have careful attention to detail on what photos to use of the house and how to describe it. For people who want to buy a home, on the other hand, a buyer’s agent will have to thoroughly search on the MLS for homes that best fit their clients’ needs.
Agents likely have ample experience showing interested buyers around homes for sale. This can be done in the social atmosphere of an open house or in a one-on-one appointment. Both involve great sales and presentation skills, and the agent must have done detailed research on the home beforehand.
Preparing important documents.
Although agents are skilled at presenting and thinking on their feet, it is crucial that they know how to read and write important transactional documents, including leases and contracts. There is a lot of legality that goes into every transaction, so having the knowledge and attention to detail comes up on the daily.
Not only do you take courses to prepare for your licensing exam. As an agent, you have to be a dedicated student in the complex and dynamic field of real estate. You might be required to take classes to maintain your license, or simply to know an integral topic you never learned before.
Although there are universal tasks that real estate agents must complete, one agent’s routine might be very different from another’s on any given day. The important thing is to keep your passion and dedication to the work. Once you gain experience, you realize what regimen best puts you on the path to success.
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